May 1923 – 100 Years Ago, Mineralava Tour Stop Seattle, WA

During his 1923 Seattle visit, Rudolph Valentino was in the midst of a dispute with his studio, Lasky-Paramount. Battles over power and control were being waged behind-the-scenes, but publicly the actor claimed to be protesting the cheap program films to which he had been assigned, as well as the practice of block booking. In an era when popular movie stars routinely appeared in three or four new film releases a year, Valentino resisted the studio’s demand that he works. (Block booking was an early distribution practice whereby a studio would tie the releases of major stars to less ambitious efforts. Exhibitors wishing to screen “marquee” pictures had to sign exclusive agreements that forced them to also show the studio’s third-rate potboilers. Exhibitors strongly protested this arrangement.) For failure to work, Lasky-Paramount eventually suspended Rudolph Valentino, and went as far as to obtain a court injunction preventing the actor from appearing onscreen until after his Paramount contract expired on February 7, 1923. The studio felt they had called Valentino’s bluff, since he and second wife, Natacha   Rambova (formerly Winifred Kimball Shaughnessy) were heavily in debt. But the pair countered by mounting a personal appearance tour organized by George Ullman (later Valentino’s business manager), and sponsored by Minerlava, a beauty clay company. For 17 weeks, the couple gave dance exhibitions across the United States for a reported $7,000 per week, keeping Rudolph Valentino in the public eye and based on their commercial pitches for Minerlava, providing the company with valuable exposure. The tour began in the spring of 1923 in Wichita, Kansas, where public schools closed on the day of his appearance. Despite the excitement that Rudolph Valentino brought to almost every stop on his itinerary, the star’s arrival in Seattle was relatively low-key. The Valentino’s were expected at 9:40 in the evening on May 30, 1923, traveling from Spokane in the star’s private rail car. From the train station, they were to be whisked to the Hippodrome at 5th Avenue and University Street, where Valentino was slated to help judge a combination dance contest/beauty pageant at 10:00 p.m. According to publicity for the event, the pageant served as a national search to help find the star’s next leading lady (a role which eventually went to veteran Paramount actress Bebe Daniels). Unfortunately, their train arrived much later than expected, and the Valentino’s entered the Hippodrome well after the dancing competition. The actor then sat with other judges behind a curtain for the remainder of the beauty pageant, which concealed him from the audience, most of whom had come solely for the opportunity to see the motion picture star in person. When all was said and done, Rudolph Valentino personally selected Katherine Cuddy, a local stenographer, as the beauty contest winner, turning down the half-hearted challenge of Seattle Mayor and fellow judge Edwin J. Brown (1864-1941) on behalf of another contestant. It is hoped that Brown’s candidate did not know that the mayor was championing her cause, for the next day it was widely reported that Valentino rejected her for having bad teeth. (Ironically, Brown — who was a prominent Seattle dentist as well as a doctor, lawyer, and politician — did not notice this defect.).  The Valentino’s followed the beauty judging with an electrifying demonstration of their famous Argentine tango, recreating the dance scene from The Four Horsemen of the Apocalypse. Both were dressed for the part; as one account put it: “It is in Rodolph’s [sic] blood to wear black velvet pantaloons and stamp his black patent leather boots and click castanets. His manner was quite Argentine; his hair quite brilliantine” (Dean). Natasha Rambova was also clad in black velvet, offset with a red Carmen-like shawl. “[She] is very brave to put on a ten-dollar pair of black silk stockings so close to her partner’s three-inch silver spurs,” noted Times reporter Dora Dean. Dean managed to sneak backstage after the exhibition and take a spot in Rudolph Valentino’s dressing room, where she found the actor quite blunt about all the attention his appearances had been garnering. The moment he arrived at the Hippodrome, for instance, a large crowd of girls — “starving for romance,” the actor noted with some disdain — surged toward the stage. Adoration of this sort wore on Valentino, for it overshadowed his attempts to be taken seriously as a performer. “`From persons who saw the Four Horsemen I have received intelligent letters of appreciation,’ [Valentino] said. `I like them better than the adoring notes from little girls who want me for their sheik.’ “`But what are you going to do, when all those darling girls want to see you ride [in] the desert and gnash your teeth?’ he was asked. “`Ah, they should stay at home with their husbands,’ said the slick-haired actor” (Dean). Wanda Von Kettler, writing for the Star, also managed to get herself into Rudolph Valentino’s dressing room at the Hippodrome. It must have been a crowded place: Mayor Brown and Washington’s Lieutenant Governor William Jennings “Wee” Coyle (1888-1977) also fought for space amongst a crowd of reporters and fans. According to Kettler: “Beside Rodolph [sic] sat Mrs. Valentino, his tall and slender, brown-eyed wife, in her Argentine dancing costume … “He surveyed his guests. Then told them that he wasn’t a `sheik.’ “`Of course,’ he declared, with a somewhat resigned laugh, `I’ve gotten considerable publicity because of the name. But I don’t know if it’s been the right kind of publicity. The very sentimental girls think I’m all right. They like me. But what about the intelligent women — and the men? Don’t they think I’m a mollycoddle? They do. When I go back in pictures, after the fight with the movie concern is over, I’m going to prove that I’m not the type they think I am. “Valentino plans to write a book. He confided so to some of us Wednesday night. “`It’s going to be a book on the tango,’ he declared. `I’m going to teach all America to dance that dance. Everybody seems to like it, so why not help them learn it.’ “‘Dancing,’ he added, `is the greatest stimulant of the day, and is more and more being recognized as such. Since the event of prohibition, it has increased 50 per cent.’ “Valentino doesn’t `mind’ the letters he receives from admiring ladies. “`I’m very glad to know,’ he explained Wednesday night, `that I’m being appreciated. I like to hear the opinion of the public, whether it’s for or against me. But I know the ladies aren’t `in love’ with me. They’re in love with an `ideal’ and they sometimes write to me as a result.’ “As for Mrs. Valentino – being a sheik’s wife doesn’t bother her at all. When asked about her stand on the matter, she laughed and replied, `I want him to be popular. The more popular he is, the better I like it’” (Kettler). Following the Hippodrome appearance, the Valentino’s traveled northward for scheduled engagements in Vancouver, British Columbia. They returned to Seattle on June 1, 1923, for a visit to Children’s Orthopedic Hospital, where they were guests of honor at the institution’s Pound Party. An annual charity event, the benefit took its name directly from its open request: In lieu of donations, the Hospital accepted a pound of anything — food, clothing, etc. — which could be used to help those in need. The Valentino’s were the hit of the function, which a spokesman later declared the most successful in the history of Children’s Orthopedic. In total, the event netted a record amount of food and clothing and almost $400 in donations, $10 of which came from the actor himself. Credit for the success was given solely to Rudolph Valentino’s appearance, which garnered much more public interest than past charity drives. It also attracted hundreds of fans to the front lawn of the Hospital, mostly young women hoping to catch a glimpse of the actor as he came and went from the gathering. Thankfully, the throng outside conducted itself in an orderly fashion and the party went off without a hitch. After partaking in an afternoon tea and reception, the Valentino’s went from bed to bed throughout the Hospital, visiting nearly every child and showing a sincere concern for their wellbeing. “A few of the sheik’s queries concerning child culture demonstrated a decided lack of knowledge on the subject but a willingness to learn,” the post-Intelligencer got several nurses to admit afterward. “He was quite exercised over the lack of teeth in the mouth of one baby, age eight days” (Seattle Post-Intelligencer, June 2, 1923). After the Pound Party concluded, the Valentino’s slipped quietly out of the city, making their way first to Tacoma, then back down the coast toward Hollywood.