13 Feb 1922 Valentine’s Day Gets New Meaning

Tuesday, 14 Feb, Valentines Day will also be Rudolph Valentino Day at the New Astor. The popular young star’s picture, “The Sheik” has returned for another downtown run at this theater and to celebrate its second Minneapolis showing. Valentino has sent 5,000 Valentines by special train to the city to be presented to feminine fans who attend the theater on that day. The similarity between the name “Valentino” and “Valentine’s Day” prompted the star to send the gifts.

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