On Apr 1923, an announcement was made of the sale of a large shoe store. A 10 year lease had been signed on the store building that was one of the oldest shoe firms in the area initially established by Morgan & Stoll. The new owner S.Ferragamo from Italy made the Hollywood Boot Shop, 6683 Hollywood Blvd, Los Angeles, CA telephone 577-101 one of THE places to have shoes made by hand. Ferragamo studied the art of shoe making in Italy and at UCLA. Ferragamo’s shoes first appeared on the silver screen in Cecil B. DeMille’s “Ten Commandments”. The creme of Hollywood movie society had their shoes customed made at his shop earning him the nickname “shoemaker to the stars”. Rudolph Valentino had ALL of his shoes made at his fellow Italians shop. In 1927, Ferragamo left Hollywood for his native Italy.
It was Rudolph Valentino had all of his shoes custom-made at his shop.
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