Posts Tagged With: Mineralava Beauty Contest

1924 – Mineralava Memories


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5 May 1923 – Mineralava Contest Fitchburg, MA

5 May 1923 Mineralava Contest Fitchburg, MA.PNG

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19 Mar 1923


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1923 – Benefit Tickets on Sale Now

General Admission $1.00 tickets are on sale at Armory or American Society for Devastated France 4 West 40th Street or Irving Bank Columbia Trust 276 Park  Ave. For the past six weeks Rudolph Valentino with his famous Argentine “Four  Horsemen” orchestra has been touring the United States and Canada in his  luxurious private car “Colonial”. In addition, to giving his special exhibition dances and his famous “Four Horsemen” Tango with Mrs. Valentino he is conducting in each city the Mineralava Beauty Contest seeking to find the  most beautiful girl in America, lie hopes to have as the leading lady in his  next and greatest picture. His appearance on Saturday evening at the Seventy-First Regiment Armory will be a notable affair, conducted, for the benefit of the fund for Devastated France and the Maternity Center Association  of which Miss Anne Morgan is the Chairman. After giving a number of exhibition dances Mr. Valentino will with the committee, Howard Chandler Christy, Harrison Fisher and Walter Russell, select the most beautiful girl in New York. Every young lady should enter this Beauty Contest and take advantage of this wonderful opportunity. Send your photograph with your name and address to the Valentino Editor, New York Morning Telegraph, so that it will reach that newspaper no later than Saturday morning of this week. Fifty of the most likely candidates will be selected, a telegram will be immediately sent to them to appear at the Seventy-First Regiment Armory, Saturday evening at eight o’clock. A large part of the evening is to be given over general dancing and there will be continuous music by Valentino’s own Argentine Orchestra and the Seventy First Regiment Band.

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1923 – Mr and Mrs Rudolph Valentino appear at the Valentino Mineralava Beauty Contest in Kansas City

Any girl in Kansas City can go to the Convention Hall and enter the Valentino Mineralava Beauty Contest. A contest will be held of the prettiest girls in KC and Mr. Valentino will choose one who will get a prize and later have a chance with beauties from other cities to be Valentino’s new leading lady in his next picture. The charm of a perfect skin may come by chance and afterwards for a certain length of time be held by the inconsistent method of artifice, which however in the end will prove injurious. Valentino is the principal enthusiast of MINERALAVA in this country. He discovered by experience his skin was suffering from wearing effects of an outdoor life and from the clogging of the pores caused by grease paint he is obliged to use before the camera. In this day and age, no man is ashamed to borrow a suggestion from a woman. Mr. Valentino noticed his wife’s purity of complexion and learned she made a habit of the use of MINERALAVAs BEAUTY CLAY. “To my astonishment I discovered upon applying, myself a few applications of MINERALAVA said Mr. Valentino, that it became ever so quickly a necessity that I cannot do without”. “An athlete keeps in trim by daily exercise in a gymnasium. This adds to his self-respect, even if he is not in active training for a contest. It is the same way with folks in everyday life. People should have enough respect for their personal appearance to give a few minutes each day to the use of MINERALAVA, the one perfect nature remedy for the skin-strain of our modern existence. “After the prettiest girls in the different cities have been selected one of whom will be chosen to the be leading lady of my next picture, I am going to insist they keep their skin perfection by the constant use of MINERALAVA. by during this they will be following the example of Julia Sanderson, Majorie Rambeau, Irene Bordoni, Billie Burke, Marion Davies, Nazimova, Leonor Ulric and others. Valentino dolls to be given as beauty contest prize on display at Owl Drug CO 11th and Walnut.

CONVENTION HALL Personal Appearance RODOLPH VALENTINO in dances accompanied by his wife Winifred Hudnut alias Natacha Rambova. Holders of reserved seat tickets will have the privilege of dancing until midnight. Mr. Valentino will present a beautiful silver loving cup to the most graceful couple of dancers. Prices include tax.

Arena Balcony, Reserved $1.65
Dance Floor $1.65
Upper Balcony, Not Reserved $1.10

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Nov 1923 – Mineralava Beauty Contest Finals

Eighty-eight beauties in Madison Square Garden. Rodolfo Valentino (real name, Rodolfo Guglielmo) came along. And there was not a line of free advertising. The Mineralava Co., manufacturers of “beauty clay,” hit upon a great advertising scheme. It despatched Rodolfo Valentino and wife to visit 88 cities and choose the true beauty from all beauties assembled at each place. Then the 88 beauties were transported to Manhattan. They and their chaperones were housed on an entire floor of the Waldorf-Astoria. They were taken in a fleet of taxicabs to see the Acting Mayor. They were paraded, with three bands, up Fifth avenue. Then, in Madison Square Garden, famed scene of great fistic encounters, the 88 beauties assembled for the Mineralava Valentino Beauty Contest, afterwards known as The National Beauty Contest, while Valentino picked, of all the 88, but one. But what profited it to the Mineralava Co.? The Associated Press, the United Press, the International News Service passed by Signer Valentino and the Queen of Beauty without a murmur, without mentioning the inspiring name of Mineralava. In the cities in which the semi-final contests had been held there had been some news mention of Mineralava. In Manhattan with the entire four score and eight present to invite admiring eyes, The New York Times did not allude to their presence and other papers steadfastly refused to mention the amalgamated and all-responsible word of Mineralava* “We are not running an advertising agency,” said the International News Service. “There is a limit to everything, and the limit in press agency . . .has been reached. . . .” said the United Press

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mineralava ny 1923 pic

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1924 – HOW I WON THE Mineralava-Valentino Beauty Contest

We asked Miss Norma Niblock what was the secret of her recent success. Here is her reply:
“Last winter after I was chosen winner at the Arena, I started using Mineralava and I found that after a few applications it kept my skin so clear and full of natural colour that I did not have to use cosmetics and they say that was largely why I won. I use Mineralava regularly now of course I find it keeps the pores wonderfully healthy and clean and makes my skin softer and more radiant than it has ever been before”.

The above glowing tribute adds still another name to the many beautiful women who owe so much to Mineralava. Mineralava in a bottle containing eighteen treatments for $2.00, a trial tube for 50 cents and the Mineralava Face Finish is $ 1.50 a bottle, for sale at all Drug and Department Stores with cur positive money-back guarantee,

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Sep 1924 Norma moves

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