





The lines are forming at the right before the séance chambers of Hollywood soothsayers. Hollywood elite do not advertise going to the occult in order to see what the fates have in store. Norma Talmadge introduced noted psychic Dareos to the film colony. foretold of Chaplin’s numerous marital troubles and promised Mae Murray she would have a baby by husband noted fake Prince M’Divani. Soothsaying has always thrived in Hollywood and now its faring better than ever before. Dareos makes such a good living that he is now both well fed and well-dressed living in a large home in Ocean Park. Some players will not sign new movie contracts without consulting their favourite palmist, card reader or spirit guide. Astute producers will not begin new pictures unless their trusted astrologist tells them when the stars are favorably disposed. From ping-pong to mysterious seances, crystal gazing, numerology, phrenology and palmistry, the film colony goes into its anxious attempts to peer into the uncertain tomorrow. Louise Fazenda introduced numerology as a fad and for several years was all the rage. Phrenology was a favourite of Wally Reid, Eugene O’Brien, and Tom Mix and seances had its time. The beautiful Laurel Canyon home of the late Rudolph Valentino was a setting for many a search into the hereafter. June Mathis and her mother, Rudolph Valentino, Natacha Rambova all devoutly believed in their seances. They usually met alone since communicating with the other world was not just a passing fancy with them as it was with the rest of Hollywood. Indeed, since Valentino’s death Natacha often declares to the news reporters she is in close touch with Rudy in the spiritual realm. The Ouija Board came to town and many movie people sat for hours over it. However, movie stars that seek advice from these so-called mystics, soothsayers, or psychics who may or not be correct. On the other side of the coin, these psychics are living just as good as the people who pay them.
According to a Waterbury newspaper, no star of the screen ever received the panning and knocks that were handed out last week, following the appearance of Rodolph Valentino, and, in fact before he had left town after his engagement with his Mineralava Dance Tour. The kicks at the Sheik are due to his refusal to contribute to a fund being raised by Waterbury post of the American Legion, saying that he was “up against it financially” and declined to contribute or sign a pledge card and was reported as not being in the position to do so and with refusing to give the sum of $1. It was understood that he received $1,000 for his engagement—appearing less than a half hour in his dancing act with his wife. AA very patriotic person indeed that is more concerned with what is in his pocket than his fellow man.
During his 1923 Seattle visit, Rudolph Valentino was in the midst of a dispute with his studio, Lasky-Paramount. Battles over power and control were being waged behind-the-scenes, but publicly the actor claimed to be protesting the cheap program films to which he had been assigned, as well as the practice of block booking. In an era when popular movie stars routinely appeared in three or four new film releases a year, Valentino resisted the studio’s demand that he works. (Block booking was an early distribution practice whereby a studio would tie the releases of major stars to less ambitious efforts. Exhibitors wishing to screen “marquee” pictures had to sign exclusive agreements that forced them to also show the studio’s third-rate potboilers. Exhibitors strongly protested this arrangement.) For failure to work, Lasky-Paramount eventually suspended Rudolph Valentino, and went as far as to obtain a court injunction preventing the actor from appearing onscreen until after his Paramount contract expired on February 7, 1923. The studio felt they had called Valentino’s bluff, since he and second wife, Natacha Rambova (formerly Winifred Kimball Shaughnessy) were heavily in debt. But the pair countered by mounting a personal appearance tour organized by George Ullman (later Valentino’s business manager), and sponsored by Minerlava, a beauty clay company. For 17 weeks, the couple gave dance exhibitions across the United States for a reported $7,000 per week, keeping Rudolph Valentino in the public eye and based on their commercial pitches for Minerlava, providing the company with valuable exposure. The tour began in the spring of 1923 in Wichita, Kansas, where public schools closed on the day of his appearance. Despite the excitement that Rudolph Valentino brought to almost every stop on his itinerary, the star’s arrival in Seattle was relatively low-key. The Valentino’s were expected at 9:40 in the evening on May 30, 1923, traveling from Spokane in the star’s private rail car. From the train station, they were to be whisked to the Hippodrome at 5th Avenue and University Street, where Valentino was slated to help judge a combination dance contest/beauty pageant at 10:00 p.m. According to publicity for the event, the pageant served as a national search to help find the star’s next leading lady (a role which eventually went to veteran Paramount actress Bebe Daniels). Unfortunately, their train arrived much later than expected, and the Valentino’s entered the Hippodrome well after the dancing competition. The actor then sat with other judges behind a curtain for the remainder of the beauty pageant, which concealed him from the audience, most of whom had come solely for the opportunity to see the motion picture star in person. When all was said and done, Rudolph Valentino personally selected Katherine Cuddy, a local stenographer, as the beauty contest winner, turning down the half-hearted challenge of Seattle Mayor and fellow judge Edwin J. Brown (1864-1941) on behalf of another contestant. It is hoped that Brown’s candidate did not know that the mayor was championing her cause, for the next day it was widely reported that Valentino rejected her for having bad teeth. (Ironically, Brown — who was a prominent Seattle dentist as well as a doctor, lawyer, and politician — did not notice this defect.). The Valentino’s followed the beauty judging with an electrifying demonstration of their famous Argentine tango, recreating the dance scene from The Four Horsemen of the Apocalypse. Both were dressed for the part; as one account put it: “It is in Rodolph’s [sic] blood to wear black velvet pantaloons and stamp his black patent leather boots and click castanets. His manner was quite Argentine; his hair quite brilliantine” (Dean). Natasha Rambova was also clad in black velvet, offset with a red Carmen-like shawl. “[She] is very brave to put on a ten-dollar pair of black silk stockings so close to her partner’s three-inch silver spurs,” noted Times reporter Dora Dean. Dean managed to sneak backstage after the exhibition and take a spot in Rudolph Valentino’s dressing room, where she found the actor quite blunt about all the attention his appearances had been garnering. The moment he arrived at the Hippodrome, for instance, a large crowd of girls — “starving for romance,” the actor noted with some disdain — surged toward the stage. Adoration of this sort wore on Valentino, for it overshadowed his attempts to be taken seriously as a performer. “`From persons who saw the Four Horsemen I have received intelligent letters of appreciation,’ [Valentino] said. `I like them better than the adoring notes from little girls who want me for their sheik.’ “`But what are you going to do, when all those darling girls want to see you ride [in] the desert and gnash your teeth?’ he was asked. “`Ah, they should stay at home with their husbands,’ said the slick-haired actor” (Dean). Wanda Von Kettler, writing for the Star, also managed to get herself into Rudolph Valentino’s dressing room at the Hippodrome. It must have been a crowded place: Mayor Brown and Washington’s Lieutenant Governor William Jennings “Wee” Coyle (1888-1977) also fought for space amongst a crowd of reporters and fans. According to Kettler: “Beside Rodolph [sic] sat Mrs. Valentino, his tall and slender, brown-eyed wife, in her Argentine dancing costume … “He surveyed his guests. Then told them that he wasn’t a `sheik.’ “`Of course,’ he declared, with a somewhat resigned laugh, `I’ve gotten considerable publicity because of the name. But I don’t know if it’s been the right kind of publicity. The very sentimental girls think I’m all right. They like me. But what about the intelligent women — and the men? Don’t they think I’m a mollycoddle? They do. When I go back in pictures, after the fight with the movie concern is over, I’m going to prove that I’m not the type they think I am. “Valentino plans to write a book. He confided so to some of us Wednesday night. “`It’s going to be a book on the tango,’ he declared. `I’m going to teach all America to dance that dance. Everybody seems to like it, so why not help them learn it.’ “‘Dancing,’ he added, `is the greatest stimulant of the day, and is more and more being recognized as such. Since the event of prohibition, it has increased 50 per cent.’ “Valentino doesn’t `mind’ the letters he receives from admiring ladies. “`I’m very glad to know,’ he explained Wednesday night, `that I’m being appreciated. I like to hear the opinion of the public, whether it’s for or against me. But I know the ladies aren’t `in love’ with me. They’re in love with an `ideal’ and they sometimes write to me as a result.’ “As for Mrs. Valentino – being a sheik’s wife doesn’t bother her at all. When asked about her stand on the matter, she laughed and replied, `I want him to be popular. The more popular he is, the better I like it’” (Kettler). Following the Hippodrome appearance, the Valentino’s traveled northward for scheduled engagements in Vancouver, British Columbia. They returned to Seattle on June 1, 1923, for a visit to Children’s Orthopedic Hospital, where they were guests of honor at the institution’s Pound Party. An annual charity event, the benefit took its name directly from its open request: In lieu of donations, the Hospital accepted a pound of anything — food, clothing, etc. — which could be used to help those in need. The Valentino’s were the hit of the function, which a spokesman later declared the most successful in the history of Children’s Orthopedic. In total, the event netted a record amount of food and clothing and almost $400 in donations, $10 of which came from the actor himself. Credit for the success was given solely to Rudolph Valentino’s appearance, which garnered much more public interest than past charity drives. It also attracted hundreds of fans to the front lawn of the Hospital, mostly young women hoping to catch a glimpse of the actor as he came and went from the gathering. Thankfully, the throng outside conducted itself in an orderly fashion and the party went off without a hitch. After partaking in an afternoon tea and reception, the Valentino’s went from bed to bed throughout the Hospital, visiting nearly every child and showing a sincere concern for their wellbeing. “A few of the sheik’s queries concerning child culture demonstrated a decided lack of knowledge on the subject but a willingness to learn,” the post-Intelligencer got several nurses to admit afterward. “He was quite exercised over the lack of teeth in the mouth of one baby, age eight days” (Seattle Post-Intelligencer, June 2, 1923). After the Pound Party concluded, the Valentino’s slipped quietly out of the city, making their way first to Tacoma, then back down the coast toward Hollywood.
Those dark eyes burned with passion. Women melted beneath the smoldering gaze. The Sheik was the silver screen’s great lover, a hot-blooded rogue who raided desert caravans and captured tender hearts. In the flickering light of silent-movie theaters, young girls stared and swooned. Matinee idol RudolphValentino didn’t understand the fuss. “Did you ever see a smooth-shaven sheik?” he asked an Akron audience. “I will never play a sheik again until I can play the role of a real Arab. “The Hollywood heartthrob made a high-profile visit to Akron during a self-imposed exile from the movie business in 1923. Locked in a salary dispute with Paramount, Valentino and his second wife, Natacha Rambova, the most envied woman on earth, began an 88-city dancing tour. The couple earned $7,000 a week to present tango exhibitions as a promotion for the Mineralava Beauty Clay Co. With only a three-day notice, Valentino scheduled two shows on April 8, 1923, at the Akron Armory. Concerts at 2 and 8 p.m. Sunday featured Joe Sheehan’s Orchestra, the Royal Quartet, Sophie Tucker’s Jazz Band and Valentino’s nine-piece band. Dance Exhibition Tickets sold for $1, $1.50, and $2 at the Portage Hotel, Dales Jewelry and South Main Gardens. In addition, Mineralava sponsored a contest to find the most beautiful girl in Akron. The winner would have a chance to appear in Valentino’s next picture. Young women gathered at Union Depot to witness the arrival of a private railroad car carrying Valentino and Rambova, as fans lined College Avenue his car halted on a sidetrack. Inside, Valentino wore red-and-yellow pajamas and autographed photos at a desk. Rambova wore orange-and-black pajamas and sealed envelopes. It wasn’t every day that Akron got to see a sex symbol in pajamas. The couple lowered the shades, got dressed and invited local journalists, apparently all female, into the car for a chat. “Seen at a range of two feet, the idol of flapperdom is just an ordinary young man, rather good-looking and unexpectedly serious,” Akron Press reporter Ruth Rees noted. An unnamed “girl reporter” for the Akron Evening Times described the actor’s personal appearance as “the highest degree of physical perfection” and “all and even more than my conception of him demanded.” Speaking with an Italian accent, Valentino told the writers that his ambition was to make movies that men would want to see. He seemed uneasy with fame, and a little melancholy. “I want to play in good pictures,” he said. “I can’t generalize about what I want to do more than that because I want to play in a variety of roles. I want to play in pictures that men will like There are only two pictures which I have made that I am at all happy about. They are The Four Horsemen and Blood and Sand.” That comment seemed to stun the journalists. What about The Sheik, his most famous role? “My God, no,” he said. “The Sheik is his sore spot,” Rambova said. “Mentioning ‘sheik’ to him is just like waving a red flag.” “Why, I didn’t even look like a sheik in it,” Valentino fumed. “I was a drawing-room hero.” Despite the exploits of his screen character, the great lover confided to his Akron listeners that the feminine mind was a complete mystery to him. “Any man who says he understands women is either a fool or a liar,” he said. “He only thinks he knows.” The Valentino’s boarded a waiting taxi and traveled to the armory on South High Street. More than 1,500 people attended each show. Newspaper reviews were mixed and divided along gender lines. The women were more forgiving. Valentino’s band performed two songs before Valentino and Rambova, dressed in South American garb, re-created the tango from The Four Horsemen of the Apocalypse. Their dance, which lasted four minutes, “was graceful and pleasing,” the Evening Times noted Valentino presented a trophy to West High School sophomore Genevieve Street, 16, who won Mineralava’s contest as Akron’s most beautiful girl. Valentino ended his Akron show with a short talk on why he had decided to stop acting. “I wanted better pictures,” he said. “Seventy-five percent of the pictures produced by the industry by its cut-and-dry factory methods are a brazen insult to the American intelligence.” He referred to most of his films as travesties and apologized for betraying the public trust. He criticized producers for taking advantage of actors. The Valentino segment of the program lasted only 15 minutes. “After each performance, the crowd sat in a stupor for minutes wondering whether Valentino meant it or was just kidding them when he bid them a ‘fond and affectionate good night,’ ” the Beacon Journal reported. As it turned out, the girls along College Avenue got to see more of the actor than the paying customers. Valentino and Rambova returned to their railroad car and rolled out of town enroute to Rochester, N.Y. It was the last time the great lover ever set foot in Akron. Following the tour, Valentino made up with Hollywood and resumed acting. Monsieur Beaucaire (1924) and The Eagle (1925) were successful movies. “I do not owe my screen success to any company or publicity campaign, but to the American public,” he had told Akron.

On 18 Feb, I virtually attended the 27th annual ADG Awards, Los Angeles, CA. The highlight of the evenings award event was the induction of artistic production designer Natacha Rambova into the ADG Hall of Fame. It’s not everyday, one sees an image or career highlights of a prominent artistic professional of the silent film era on the modern screen. I wonder how many in the audience, know of who she is or understand the importance of her contribution to the movie industry. The President of the ADG talked about the importance of Art Designers and were the heart of the movie making process. He indicated by inducting Natacha into the Hall of Fame her legacy of work will be celebrated and continue to inspire for years to come. When it came time, there was a montage of her life’s work on the screen and there was NO applause from the audience. That’s right, no one in the audience understood or had a clue of who she was or what was the silent film era. Why are audience members there who work in the industry who have no of the early history. It’s this authors opinion, Natacha Rambova finally received the official recognition she deserved. However, I was disappointed by the apparent lack of empathy by audience members towards acknowledging Natacha.






In 1923, it was 100 years ago, Rudolph Valentino and Natacha Rambova made history with their Mineralava Dance Tour/Beauty Contest. This event was sponsored by Mineralava who was owned by Richard Hudnut, Natacha Rambova’s step-father. During this year, there will be many related articles on Mineralava Dance Tour giving the viewer an opportunity to see what this was all about.
I hope you enjoy this upcoming celebration of all things Mineralava Dance Tour and wish all viewers a Happy New Year.
Jetta Goudal had been cast as the female lead opposite Rudolph Valentino in The Sainted Devil. In a highly charged, tabloid filling confrontation, Valentino’s wife, Natacha Rambova, demanded that Jetta be dismissed from the film. There are conflicting versions of the clash of the divas. Some alleged they fought over Goudal’s proposed wardrobe for the film and others suggest that Valentino and Goudal were attracted to each other and Rambova was jealous. From the beginning of the filming of “The Sainted Devil” it was clear that something was bound to happen between two such strong personalities. The part Jetta was to play required elaborate costuming and with her exotic taste was nothing short of fantastic when exerted upon the process of conceiving her gowns for the film. Two eminent costume designers found them so difficult that they refused to accept the more spectacular designs. Natacha swiftly settled the matter and booted Miss Goudal. In her own memoir, Natacha Rambova insists she was falsely accused “of sacrificing Rudy for my own selfish ambitions—I wished ‘to become a power in the industry.’ Fortunately, my conscience is entirely free from this despicable accusation.
In 1966, New York Times obituary of Miss Rambova, Jetta Goudal brings up again the incident and insisted it was Rambova’s jealousy of her beauty that caused her being dismissed from the film. However, Natacha Rambova alluded that the quarrel began when she criticized Jetta Goudal’s movie wardrobe. ‘Also, the obituary alleges Jetta was reported to of committed suicide after she was dismissed from the movie. It is not clear whether Jetta’s emotional distress was a reaction to losing the man, losing the fight, or losing the film role. Rudolph Valentino and Natacha Rambova were divorced a year later. Rambova insisted that gossip had caused the divorce
Love me Love my dog says Natacha Rambova one-time wife of Rudolph Valentino. So the United States linear Manhattan sailed away today without either. All because ships officers insisted firmly that Miss Rambova could not have her Peke in a cabin with her. The Peke would never live to set foot on home soil, she told them tearfully, if they were separated. They turned a deaf ear.
I have been reluctant to write on this subject, but so many interviews, purporting to come from me, have been printed that I think it maybe best to put myself on record over my own signature. I shall have to disappoint the reader who expects something sensational. I did not beat Natacha Rambova my former wife. She did not throw flat irons at me. Sorry but we did not do those things and no did I object to her having a career her own career. Nor did I demand that she bear children. I wanted her to have what she wanted, in so far as I could get it for her. In other words, I wanted her to be happy, and tried as any man would, to make her so. There was never any issue about her staying at home and keeping my house. No woman that anyone knows stays at home and keeps house anymore. Los Angeles wives have their own cars, as a rule, and go and come as they please. Fortunately, I was able to free my former wife from housework and from all forms of drudgery. If she wanted to keep house I would have “fired” the servants and let her “express” herself in that way. If she wanted children, I would have engaged nurses and urged her to “express” herself in that way. She did not want to do these things and frankly I did not give them any thought. Dissatisfaction in marriage as in other family life is apt to be cumulative. There is no sudden erratic or dramatic offense which determines one to “leave home” to be rid of the presence and influence of relatives and out of the environment at all cost. There is often a steady decline in mutuality of interest, in sympathy, in esteem. The child which leaves the home does so because of a long series of misunderstandings, or thwarted plans, which leads him to believe that he can best accomplish the thing he feels it in him to do if he is away from those who blindly or selfishly or arbitrarily “love” him. He suffers a loss of material things the safeguards and comforts of home goes hungry, or maybe or is undernourished over a period of years to enjoy a mental and spiritual freedom which seems to more than compensate for the lack of what his family considers “the real things”. So, it is apt to be with a young man who is too closely circumscribed by an ambitious girl. At first, she stimulates him to “bigger and better” things. She is indeed generous and helpful. He is touched and flattered by her consecration to his aims, her devotion to his interests. Eagerly they plan his career. He welcomes her counsel, and following it, finds it sound. Sound, because in the first flush of life, while she is much enamored of him, she is thinking with her heart, rather than her head, and intuitively arrives at correct conclusions. She has “guidance’s” and powers of divination which calculating women can never exercise for the man she seeks to promote for gain and self-aggrandizement only. They marry. She gives up her career, if she has one, to better and more completely aid him in his. Almost imperceptibly but slowly and surely her attitude changes. It gradually dawns on him that, while she has given up her career, she has not given up a career. She has started on a new one, which is to “manage” and make a success of him. Now, you will say, a man should be deeply grateful for that. Yes, and no. Wait a minute. In the friendship and courting period’s, she considered him, weighed and advised him with relation to his profession or art he was trying to master, with relation to the public or patrons he was trying to serve, to please, to win, to hold. She was anxious for him to do the finest and best thing it was in him to do; and at the same time, please or conciliate those with whom he had to deal promoters and make those little concessions to pride and vanity and even pocketbook, which would make for lasting success in the long run. She was disinterested, and able to see him at long range, and his true relation to others. With marriage and the needles and pins routing of everyday living servants, household budgets, clothes, his friends, her friends, his family, her family and the like she inevitably began to consider him, and then, also, with relation to herself and her relation to him. Would they interfere, would they presume to give advice or make plans without first consulting her? In other words, would they usurp her position as friend, guide, and philosopher, would they jeopardize her place and power? Then there enters the ever-present question of money much money. Keeping up an establishment, entertaining, and all that, seems so necessary; and if one does not make money, more and more money, one falls behind the procession and of course, once having got in the procession, there is nothing for it, it seems, but to stay in. There is the couple ahead, which would turn and stare, and the couple behind, which might titter, and the couples on either side who might exchange knowing looks, as if a pair fell out and walked along quietly by the side of the road. Acquaintances must be appraised according to their places in the procession. People must be cultivated or discarded in direct proportion as they might help or hinder one in “getting on” socially, professionally, or financially. Those lovable and improvident soul’s writers, artists, musicians who follow their own rather than publics tastes must not be “picked up”. They “aren’t” anybody, don’t know anyone of importance and are often a little “seedy” in appearance, and run down at the heel. The most charitable in the procession regard them as a lot of harmless nuts. The others are careful not to regard them at all. Were they alive, and living in Hollywood, Byron and Wilde would be very much in demand at smart affairs? The Browning’s would be sought after by an exceedingly small clique. Keats, Shelly and Burns would scarcely get a bid to dinner, no matter how badly they might need one, nor how much bright and beautiful conversation they might bring to a table. Now, I am being a Latin, am not what you Americans call “practical” by later. No Latin is, or can be, practical 24 hours a day. We maybe as mercenary, or more mercenary, than you in the barter of our wares, or talents; but we spend ourselves and our money in different ways. This is an experience which I believe I have in common with the American husband that after a few years of married life he finds only those of his friends of whom his wife approves, remaining; only those of his or her relatives of whom she approves, visiting; and all of her friends, whether or not they like him, or he them, invited to the house on each and every occasion. Well that happens when a man discovers he is being “managed” in every department of life life, those in which he may need direction, as well as those in which for the sake of his own development, he should be allowed volition and selection? The result is that all “management” becomes irksome to him. He suddenly becomes as assertive as he has been “easy”. He finds that he can hire a competent counselor and business advisor, and “live his own life” so to speak. What does the wife do when her husband’s career is taken away from her? She can go back to her own career, or take up a new one, or wash her hands of careers, and be just a wife; for after all a business manager has not tender womanly breast a tired actor may lay his head of an evening. If her love is greater than her pride, she will surrender gracefully, and make the adjustments which will enable them to start all over again on a new basis. If her pride is paramount, she will probably slap him across the face with a bill of divorcement. The world knows what happened in my case, and that is the answer. I have no regrets, no remorse. I enjoyed being married to Natacha and did my utmost to make her happy. Whatever she may say or think now, she too got a lot out of our life together both in material things and good times. She cannot tax me with the old “you have taken the best years of my life etc.”. The best years of her life are yet before her. She is as ambitious as ever she was, as high-spirited, as bright and keen. She can still achieve anything within her logical range. I bear her no ill-will and wish her the best of success. Neither am I broken-hearted. Nor am I out of a home. I have a secretary, and I have a few dependable servants, so I am week taken care of. This summer I brought with me from Europe my brother and his wife. They supervise my household, and I may entertain whom I like, when I please; and have that “monarch of all I survey” feeling which is so nourishing to the male ego. Perhaps this account of my second wreck on the reefs of matrimony will give the lie to the line which has been tacked onto me. That I am “a great lover” both on and off the screen. I suppose it is intended for a compliment, but I do not relish it. I wish above everything to be known as a great artist and am working earnestly and steadily to that end. I hope eventually to be given a picture which will demand something more than a physical performance, and I want to be ready when the times comes. After all, a man gets tired of being talked about and written about as though he were a processional “handsome” man. For this reason, I need to concentrate on my work and plan for my future as never before. And what may happen is on the lap of God. However, I must admit that I am not insensible to the charms of the fair sex.
In an exclusive interview with a representative with the NY Times yesterday Valentino announced he will not return to Hollywood pending the outcome of his litigation with Famous Players-Laskey. Papers in the action will be filed early next week and yesterday the company retained Guggenheim, Untermyer and Marshall in an attempt to force Valentino to continue the program outlined in his long-term contract. All day yesterday, the idol of thousands of film enthusiasts sat in a rear room of the office of his counsel, Arthur Butler Graham, at 23 West, 43rd Street in preparation of Valentino. It is understood that Sim Untermyer will be arraigned by Graham in the courts. To prevent Valentino with another production Guggenheim, Untermyer appealed to Hays, High Chief of the affidavit stating the actor’s case will be forwarded today by Valentino’s counsel. Although the fact is generally known Valentino far less compensation the players of equal import pictures. His salary is to be $1200 a week. Valentino contends Paramount netted more than $1,000.00 in “The Sheik” his first star vehicle, and that “Blood and Sand” his current picture will nearly double that amount he says, is not commensurate with these profits and furthermore, he insists Famous Players-Lasky abrogated its part of the contract by failure to provide the publicity agreed upon. After Valentinos marked success in “Four Horsemen of the Apocalypse” Metros dramatization of the Ibanez novel he was called to NY by Famous Players-Lasky and offered a contract at a sum that to the theater gods and goddesses is nominal. He refused at first, but when the company agreed to augment the salary with extra publicity he signed for a period of several years. Sleek of hair as always and with a ring of beaten silver on earth has his little fingers Valentino smoked innumerable cigarettes as he discussed his case yesterday for the first time since his arrival in NY. For days, he has been incognito refusing interviews and remaining in complete obscurity. “I will not return to Hollywood at the present time: he said. The reports that I will desert America and return to Italy are ridiculous. I have made great success in America and shall remain here. “If I return to Italy it will be only for the purpose of visiting my parents whom I have not seen in 10 years. I have no plans for contracts with other companies. I do not intend to make any until this matter has been settled satisfactorily. I would like to have it understood that I will stand by any contract I make, as long as the other party does likewise. He refused to discuss his private affairs and ignored mention of the name of “Miss Hudnut”, whom he married to in Mexico before the interlocutory degree from Jean Acker had become final. But from another and no less authoritative source the Times learned the Valentinos will not live under the same roof until Jean Acker has passed legally of Rudolph’s life forever. Along Broadway in the motion picture offices, Valentino is known as the “gold mine of the screen” according to his counsel. When his case is called Graham expects to introduce as witnesses the editors of film magazines, who will testify that 70 to 80% of the “fan letters” about screen players received by these publications concern Valentino. Since her marriage to Valentino and return to New York, Miss Hudnut has evaded reporters. She remained for several months at the Hudnut summer camp Foxlear, at North Creek, NY and at one time was said to have booked passage to Europe which for some unexplained reason was cancelled. No she has moved into the Biltmore Suite of her foster parents. She will not return this season to the employ of Nazimova, whose art director she was. Although the Valentinos are living apart, there has been no break in their happy relations. It was admitted yesterday they have been together frequently and will continue to see one another at intervals until the California law permits them to take up their life together.
In the 25th story art studio in the Roerich Museum, New York City on the night before he sailed on the Mauretania bound for Paris and India, Svetoslav Roerich put the final touches to the last portrait he had completed during the Spring and Summer. Svetoslav Roerich work as a portrait painter is known to the hundreds of visitors to the Roerich Museum through an extraordinary and moving piece of realism the portrait of Miss Natacha Rambova, his fiancé. The artist hosted a private showing of the painting titled “A Young Woman Composer” better known as Natacha Rambova former wife of departed Silent Film Star Rudolph Valentino. Miss Rambova originally from Salt Lake City but lived in the New England area is a brunette with a singularly handsome little head and she has draped herself in an old Japanese robe of silvery grey, the background being some stuff in a Japanese design of the same general tone as the robe. Miss Rambova makes a more brilliant figure, seated in three quarter length in a rich, pale golden robe with a black border. She wears a golden turban of the true Indian mode and around her neck is a band of golden ornament that would be barbaric if it were not so sophisticated. The lovely face gleams amidst all these golden tones with an intelligence and a charm that almost dims these auriferous surfaces.
Theodore Kosloff. a graduate dancer from Petrograd and Moscow imperial ballet schools, formerly a member of Serge de Daighlleff’s famous Ballet Russq and latterly at the head of a miniature Ballet Kusse which came to Los Angelos last winter on the Orpheum circuit, has become so enamored of California and the movies that he has Joined the local colony of artists. He is working in conjunction with Cecil de Mille at the Lasky studios at Hollywood. Vera Fredowa, Natacha Rambova, Alexandre Ivanoff and other dancers of the Russian group seen here last winter also have taken quarters in this city on St. Paul street.
PASSING the Vesuvio, an obscure little Italian restaurant in the basement of a brownstone front directly behind the Capitol Theatre in New York, I was stopped by gusts of memory. It was here I often lunched and dined with Rudie Valentino, who with characteristic sentiment remained loyal to the place long after fame offered him its caviar. Memory-drawn, I turned and went down the few steps to the arched entrance beneath the stairs that led to the floor above. The one window of the place gazed at me lifelessly, shrouded in curtains a little soiled. Faint eddies of dust whirled on the stone pavement in the corner by the door as if they also were seeking entrance. A few folded papers, soggy and stained and dead, lay there. Across the arched opening under the stairs an iron lattice grating had been drawn so that the vestibule to the inner door was dark and hollow like a tomb. The grating was padlocked. It, too, was gone. In the still dreariness I recalled our last evening there. I had come alone to dine on the good but cheap table d’hote. There were several diners in the place, mostly Italians and their girls. I took a small table by the
kitchen door where I could exchange words with the plump signora who emerged steaming from time to time to look over her guests. I had come to know her through Rudy. He always exchanged banter and Italian compliments with her. The waiter was in the act of placing my plate of minestrone when a hush fell on the room like a stroke of paralysis. The plate of soup remained suspended beneath my nose as though the waiter had turned to bronze, and the spoons Mr. and Mrs. Valentino in the days, when they were the most picturesque, the most famous and the happiest couple in Hollywood and forks of the other diners were similarly transfixed
in mid-air. The whole room was stricken by the opening of the outer door. “Buona sera,” called the husky voice of the signora, coming out of the kitchen to greet the arrivals. “Buona sera, signora, come sta?” boomed the reply, and then the same voice, “Hello, Herb, come have dinner with us.” Rudy had entered, working his usual spell, and with him Natacha, his wife, and Natacha’s white-haired aunt, to whom Rudie was so devoted that in his last will he named her affectionately his beneficiary. I moved to their table and tried to feel at ease among the surrounding waxworks. Rudie never appeared conscious of stares. He enjoyed attention and accepted it with lusty naturalness where other stars are rendered coyly artificial. The other people in the restaurant recognized the Valentinos, of course, but their eyes — the only mobile parts left them — turned queryingly on me. I spilled my soup with hands that behaved as if in husking mittens. Apparently my identity had to be explained Rudie hadn’t one faint gleam of business sense,” says Natacha Rambova. “He was a big, sweet, trusting child who wanted to be loved above all things. And that desire to be liked by everyone left him open to imposition.” It was Natacha’s fight against sycophants that won her Hollywood’s bitter hatred and to spare me the inconvenience of developing apoplexy. “If they don’t stop staring,” I said, my complexion ripening to mauve, “I shall arise and announce I’m the late John Bunny staging a come-back.” Rudie released a hearty guffaw and the diners thawed. The dinner went merrily with Natacha’s wit; Rudie had a huge appetite for humor as well as for food. That was our last dinner … A vivid memory. Turning from the bleak little ristorante, barred and sealed, its own mausoleum, I vowed to find Natacha at once and lunch and laugh once more. NATACHA RAMBOVA. The name in letters of stone appear above a shop next Fifth Avenue in Fifty-second Street. Rich fabrics and pieces of antique jewelry are in the window, beyond which your curious gaze is lost in folds of gauzy green. I opened the door. In the center of a spacious salon, modernistically spare, with furnishings of silver and burgundy, stood that dominant, regal girl, dressed in black velvet, her small head turbaned in flame with braids of brown hair coiled close to her ears — the girl who in her own words has been called “everything from Messalina to a dope-fiend.” I expected to find her restrained. A volume of tragedy has been written since that night we parted over the gay Italian meal. Unmercifully flayed after her separation from Rudie, she went for seclusion to her mother in France. She re-emerged briefly at the time of Rudie’s death, then disappeared again. I knew there had been shabby years. People reported seeing her now and then on the Avenue. She was always alone, dressed severely plainly, but her head was held high by that indomitable will of hers. She tried many things ; vaudeville, dancing classes, writing, decorating. Finally a small shop, then success and a larger one. All the friends of her opulent hour passed her by long ago; her clientele has been built solely on her art as designer and is strictly Park Avenue, without a stage or screen celebrity. Even her worst enemy has admitted the genius of Natacha, that unquenchable flame of ambition that sweeps out from her ruthlessly. It is an Rudolph Valentino in “The Eagle,” one of his last pictures. He was, at the time this picture was made, separated from Natacha Rambova to combat Hollywood and its intrigues implacable instinct, a fighting’ spirit of Amazonian fierceness. Yet, for all her electric vitality, I think Natacha’s spirit is a little weary. Very young, she has
witnessed with shrewd eyes the mockery of the world’s spectacle, and from the highest throne of idolatry this age has known, she has experienced its sharp irony. I recalled the days I spent in her apartment collaborating with Rudie on his life story. Because of some legal technicality pertaining to his divorce from Jean Acker, he. and Natacha were forced to maintain separate apartments for several months after their marriage in Mexico, but of course Rudie spent most of the time in Natacha’s. I sat down on the divan. To break it, I referred to the hours spent on his life story. “Now we ought to do your life,” I said. “But I guess all your real names have been told.” “Yes, and I’ve been called a lot of names that weren’t mine,” laughed Natacha. “No, I’m here to tell you right now that I don’t give a hang for publicity. God knows there has been too much for me already. I’ve been called everything from Messalina to a dope-fiend.””Did you feel it much?””I was tortured. I was tortured to agony,” she said. Her eyes met mine in an eloquence of silence. In that minute the interval of years passed by. I felt certain I knew her as I hadn’t before. She turned the poignancy of the revelation with a quick laugh. I always loved the laughter of Natacha. It is clear and gay. And it can shield a multitude of sorrows with its courage. “They even said I have no sense of humor!” Her laugh mounted. “That’s equivalent to saying I am dead. Without it, I would have been, long ago.”Those who said it couldn’t have known that her real name is O’Shaughnessy. No more did those who thought to defeat her. In the Hollywood days, the studio rang with her battles for Rudie, his stories, his salary, his costumes. “Oh, I was a fool,” she exclaimed with a rueful smile. “But I was young and optimistic and full of fight. I didn’t realize the uselessness. I was butting my head against a wall. They don’t care about your
ideas or about you. They want to crowd as many pictures into as little time as possible, to collect on you as swiftly as they can. What happens to the star is of no concern.” “I can’t think of any position more difficult than that of an idol’s wife,” I said. “It was hellish,” she affirmed. “Rudie hadn’t one faint gleam of business sense. He knew he hadn’t and relied on me. He was a big, sweet, trusting child who
wanted to be loved above all things and that desire to be liked by everyone left him
open to imposition. He would agree to anything to be agreeable. When he realized he had made a mistake, I rushed into them shouting, ‘No!’ And you know how pop-
ular that word is in Hollywood. “This of course gave them a fine weapon against me. Everyone knew Rudie was sweet. Even after they had parted, Natacha Rambova never departed from the mind or heart of Valentino. She had given him sympathetic companionship, sincere friendship, and disinterested devotion. And he could not forget and agreeable at all times, therefore if anyone suffered it was because of Mrs. Valentino. A girl would be presented for a part. Perhaps she was five feet eight
and the part called for a kitten. I would say I couldn’t see her as the type. The girl was dismissed: ‘Mrs. Valentino didn’t like you.’ “It was fiendish. Yet I felt I was necessary. Rudie felt I was, you know that. But he had pride, a legitimate man’s-pride, and they worked on that. They commenced bringing him clippings which said ‘Mrs. Valentino wears the pants,’ ‘too bad Rudie can’t be his own boss,’ and so forth and so forth. These rankled. Eventually, if I so much as observed it was a nice day, Rudie, about to agree, would catch himself and say, ‘No, it is not!’ Of course I realized how he felt. He didn’t want to be putty even in his wife’s hands. We would laugh about the clippings; nevertheless, they made a wedge. “OUDIE was frightfully sensitive. He couldn’t stand the least criticism. And being an actor — a much finer actor than most people realized — he was pliant. If I shaped some of his convictions, I at least had his interest at heart. Others at the studio — the clipping-bearers, for instance — did not. They imposed on him in every way conceivable. They borrowed money, they took his time, they sold his stuff, and one of his closest ‘friends,’ I discovered, was speculating in the market with his money. A trusting soul, if there ever was one, it was dreadful to open Rudie’s eyes to people who appeared so nice to him, who he thought liked him.”I would kill off one crop of sycophants and — so help me! — the next morning there would be another. I never saw anything to equal it. They sprang up over night like toadstools. Only a person who has experienced Hollywood would believe me. They not only wanted to get in his good graces, each wanted to monopolize him utterly. And when they couldn’t they said I did!”Oh, I tell you it was sweet for me.” She laughed a little ruefully. “I can’t understand now how I ever could have been so foolish as to let it wear me down. It did. You lose erspective.
It’s inevitable that you lose it. They force you out of your mind. Perhaps if you could go through it first and then go back . . . but you have to go through it to know. You simply cannot keep your perspective. “Another thing, I didn’t want to go to parties. I’m not a particularly sociable mortal. I didn’t care for society and didn’t go before, and I couldn’t see any reason for going after we were in a certain position. That of course did not endear me with people who wanted the Valentinos for show pieces at their affairs. I didn’t care if I was unpopular, but it hurt Rudie to be. Deeply ingrained in him was the desire for popularity, to be liked. “I remember the first day he came on to the set, I disliked him. At that time I was very serious, running about in low-heeled shoes and taking squints at my sets and costumes. Rudie was forever telling jokes and forgetting the point of them, and I thought him plain dumb,” Natacha laughed. “Then it came over me suddenly one day that he was trying to please, to ingratiate himself with his absurd jokes. Of course I capitulated. ‘Oh, the poor child,’ I thought. ‘He just wants to be liked — he’s lonely. . . .’ And, well, you know what that sentiment leads to. . . .”RUDIE was lonely. I never knew a lonelier man. He craved affection so. I remember the first time he spoke Natacha’s name to me. We had had dinner in his one-room-and-kitchenette apartment in the Formosa. He had engaged a woman to come in and serve for the occasion, and it was wistfully festive. I had done the first stories about him, he was deeply grateful. Hollywood, for him, was a forlorn place until his success was firmly decided/ They looked upon him as a dubious Italian with sleek hair who had been a tango dancer in a cabaret, who was pathetically poor and altogether of no consequence in film society. Even after introducing the Profilometer. This apparatus is designed to measure a player’s profile, so that the light angles can be computed by the cameraman. Clarence Bull, the Metro-Goldwyn portrait expert, is demonstrating it to Gwen Lee. New York recognized him as an artist in “The Four Horsemen,” Hollywood sat back in its provincial smugness and had to be shown. Rudie showed me some of his first
notices proudly. While I was waxing sincerely fervent over his prospects, he tentatively ventured the name of Natacha Rambova. Had I heard of her? I hadn’t. She was doing some really remarkable sets, he said. He thought her a fine artist. Perhaps my magazine might be interested in some of her drawings to publish. His suggestion was so timorous I gave no importance to it. On another evening, some time later, as we sat until the revealing hours of morning over coffee in a down-town cafe, he told me: “She is a wonderful girl, very much alone like myself. I go to her house evenings and we talk about things that interest us, things that don’t seem to interest many people here; books, new plays, the modern art movement, and
of course our work. Our tastes are very similiar. It is just a friendship, which I need very much. I don’t know where it will lead. I hope it will keep on growing.” Then after their marriage: “There was nothing mad or hysterical about our love. It commenced slowly in friendship, as I told you, and just blossomed naturally. She gives me companionship, sincere and sympathetic companionship — the thing I have always longed for, the thing a man needs above all else to complete him-self.” Their separation was one of the many great tragedies that may be laid at the gates of Hollywood, most worldly of places on earth today. For the idol it is a garden of many blandishments, the sireny of which, continually re-
peated, leads to dizziness if not destruction. I do not believe Natacha ever departed from the mind of Rudie, nor actually from his heart. He was proud, he had been wounded and was confused, yet over his last will when he was ill his
thoughts must have hovered over their associations, for he named, with deep
affection, her aunt who was a symbol of them. “It was Hollywood that separated
you,” I said to Natacha.She only nodded you think it possible for two people to succeed with marriage there?” I asked, “not just ostensibly I mean, but actually? … or even with great friendship?” “The only possibility, I think,” she said, “would be if they kept entirely out of it all and recognized it for what it’s worth. But ah! — that’s it. You are young, appearances are deceptive; you don’t realize you are losing perspective and being absorbed until you are swallowed up. “Hollywood is a hot-bed of malice. It seethes and boils in envy. Never a good word is spoken of anyone unless for publicity or to gain some personal end. Sweet words of flattery have vinegar on their breath. Eyes of malevolence watch you and even as you turn you feel the tearing tongues of backbiters. People go places out of fear. Fear is on parade : fear of being forgotten if
you are not in the procession, fear of being talked about if you stay away and fear of the ravening critical eyes when you are present. “It’s a terrible place. Thank God I’m out of it all!” She spoke with mirthful detachment even of Hollywood, with an amused mockery that embraced herself. “It’s like the war,” I said. “You can
laugh at it all when it’s over.””Exactly,” she said. “And particularly at your own ridiculous self, taking it so seriously.””And you will never return?””Well, hardly! I haven’t heard from anyone there and never expect to hear. …”The telephone rang an interruption.”Who is it?” she asked the assistant.”Some studio. … I don’t get the
name. …”Natacha was aghast. . . . “Can you beat that ! Speak of the devil and. . . .
You brought this on!”She went to the ‘phone. “Believe me or not,” said she, re-
turning. “They called to ask me where the ‘Beaucaire’ costumes are that I designed six years ago. Beat that! How in the world should I know where their costumes are?””You’ll have to go back, Natacha,” I said solemnly. “You’ll have to go back and find those costumes for them or they’ll add thief to your string of names.”But Natacha was reduced to muttering astonishment and didn’t heed me. “Now what on earth possessed them to call me . . . How did they know where I was . . . My heavens!”LAST year Natacha designed the sets and costumes for the American opera at the Champs Elysees theater in Paris. They received the marked attention of artists and critics. It was suggested that she should return to the cinema as an art director. “You were ahead of your time before,” they said.”Yes, I’m always ahead of my time and getting kicked out for it,” mused Natacha. “Never again! “No sir, I’m content sitting right here,” she said, glancing around her shop. “I am a business woman and I shall continue one until. …” A transient shadow passed over her eyes, a trifle weary, and I knew the vaulting spirit of Natacha had touched futility — “until I can go off to live in an adobe shack with some books, at the end of nowhere. …”She looked at me now, the amused expression she had maintained through the conversation faded out. “I am glad Rudie died when he did, while the world still adored him. The death of his popularity would have been a thousand deaths to him. Of course he might have gone on, but I’m afraid . . . Today we have realism in pictures and on the stage. Rudie belonged to the age of romance. He
brought it with him, it went with him. I think it was a climax he would have
wished. “I’m sure of it,” I said. He died still in that fabulous dream of romance such as few men on earth have had, so the tragedy of awakening was averted. And I believe the last words he would have spoken were those that wrung our hearts in “The Four Horsemen,” the words of Julio dying in a trench in France — “Je suis content.”
Approximately 100 years ago, Ramalda Lugo, center, walks beside her daughter Lena, left, and an unidentified man. Ramalda holds a piece of paper to her face. Mrs. Lugo is an Indian woman who lived in Palm Springs and testified in a Los Angeles Court she saw the bridal party at the cottage as honored guests of Dr. White. Both the mother and daughter were able to identify Mr. Valentino and his bigamist wife Natacha Rambova from pictures. Both testified the couple stayed in the cottage “together” for a couple of days.
In 1907, a pleated dress with different elements was created and the uniqueness about this design is it would conform to your body after it was put on one’s body. There was something timeless about this dress and as the years went on this dress was still created and still in demand. In 1924, Natacha wore a Fortuny Delphos dress by Mariano Fortuny and from that point on this dress became even more demand because of the person that wore the dress.


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